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Artwork Specifications for Promodigital Vans:

Artwork Specifications for ‘Premium’ LED Promodigital Vans:

Clients or agencies usually supply their own still or video images (subject to format and quality) including audio if required or Promogroup can help you create new content using our associate production company with vast experiences in this field.
To optimise the LED screens delivery and the fact that the audience or digital van are often on the move we suggest using one simple, strong image and one sentence of text plus a telephone number and/or website address.
 
Formats:
Content for the video displays should be created as uncompressed AVI files (this gives you the best quality of playback and avoids the issues of not having the codecs).
The LED Studio software does support (subject to the codec being installed) the following additional formats for reference.

* .avi,* .mpg, *.mpeg, *.asf, *.wmv
*.jpg, *.bmp,*.gif, *.wmf, *.ico, *.pcx
*.swf
*.rm
*.dat, *.vob

Content should be created to the exact resolution of the displays to avoid distortion. The displays are:

Premium 1 screen Digivans:
Side Displays: 1,216 pixels (w) x 704 pixels (h)   (16:9)

Premium 2 & 3 screen Digivans:
Side Displays: 832 pixels (w) x 416 pixels (h)    
Rear Displays: 312 pixels (w) x 416 pixels (h)   

 

• Font sizes: Headings: 32+, Subheadings: 20+, Main body: 16+.
• Avoid using 'thin' fonts and use thicker style or bold fonts wherever possible
• Avoid white or pastel-based background colours
• Avoid lots of unnescessary small print, keep the message clear and concise
• File names needs to include company name and advert number
• QR Codes: Make sure it is at least 120 x 120 pixels in size with 5 pixels for the quiet zone.

Playlists:
The formats can be used to create a playlist of different visual messages following a set or random play order. These can easily be modified and updated.
The artwork can be sent either by email, memory stick or on DVD disc to our head office.
File sharing such as ‘We Transfer’ is ideal for larger file size transfers. The artwork must be ready and available to Promogroup Ltd 5 days prior to the start date.
 
Promogroup Ltd,
Unit 8 River Reach,
Gartons Way,
London
SW11 3SX

Email: artwork@promogroup.co.uk
Tel:      0207 978 6399


Standards & Guidelines:
Promogroup reserves the right to refuse to display any advertisement without giving any reason. Advertising material will not be accepted if, in the opinion of Promogroup the advertising material fails to conform with the UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing (CAP- Committee of Advertising Practice Code) or is likely to offend any particular members or sectors of the public.
This Code is enforced by the Advertising Standards Authority (ASA).

We reserve the right to refuse any artwork, or ask you to change it, on the following grounds:

·                                 Bad language
·                                 Sexual content
·                                 Shocking or disturbing imagery
·                                 Derogatory or defamatory references
·                                 Non-compliance with CAP regulations
·                                 Artwork supplied  in the wrong proportions
·                                 Artwork supplied in wrong file format/colour settings